EU Gateway - Success Story
The Spanish fashion company Caramelo knows about the difficulties of entering the Japanese fashion market.
Thanks to their first visit to Japan with a EU Gateway Fashion business mission, they have not only raised the awareness of their brand but gained a better understanding of the market: “More than just having a beautiful product, we need to satisfy a demanding customer base that has an eye for detail and quality.”
After two EU Gateway business missions to Japan in the Environment and Energy-related Technologies sector, the German company Micropelt has found distributors and will be opening a local office.
They particularly appreciated the capacity of EU Gateway to organise meetings with potential business partners: “We were able to develop new, high quality contacts at new companies thanks to the business mission organisers; we know ourselves how difficult it is to find and contact key people inside large companies.”