EU Gateway - Success Story

The Spanish fashion company Caramelo knows about the difficulties of entering the Japanese fashion market.

Thanks to their first visit to Japan with a EU Gateway Fashion business mission, they have not only raised the awareness of their brand but gained a better understanding of the market: “More than just having a beautiful product, we need to satisfy a demanding customer base that has an eye for detail and quality.”

After two EU Gateway business missions to Japan in the Environment and Energy-related Technologies sector, the German company Micropelt has found distributors and will be opening a local office.

They particularly appreciated the capacity of EU Gateway to organise meetings with potential business partners: “We were able to develop new, high quality contacts at new companies thanks to the business mission organisers; we know ourselves how difficult it is to find and contact key people inside large companies.”

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Business Sector