The Spanish fashion company Caramelo knows about the difficulties of entering the Japanese fashion market.
Thanks to their first visit to Japan with a EU Gateway Fashion business mission, they have not only raised the awareness of their brand but gained a better understanding of the market: “More than just having a beautiful product, we need to satisfy a demanding customer base that has an eye for detail and quality.”
The Eco-innovation initiative is not about research: all ideas must be developed, practical and offer long-term viability to qualify for funding. Nor are projects simply about protecting the environment. What the initiative does is lend a helping hand to innovative and environmentally friendly products, services and processes – moving them along the road to fully fledged commercial prospects, ready for uptake by business and industry.
An innovative system uses bamboo to treat wastewater in an environmentally-friendly way. The project launched by a team of European small businesses was funded by the European Commission to allow for its adaptation for industrial use.
Bamboo is a low-cost and convenient means of treating effluents: robust and fast-growing, it efficiently filters nitrogenous compounds and phosphates which are produced by food and drink factories in large quantities.
Every year, over one million businesses close in Europe. In fact, only 50% of businesses survive the first 5 years after they are created.
Yet, many well-established companies only exist because their founders did not give up after failing at the first hurdle!
As part of the 76th International Fair, IDUnited implemented for the visitors “TagTIF” information mobile portal, based on Microsoft Tag technology. This technology is presented at 76th TIF and is the 1st pan-european use in exhibition events. In cooperation with HELEXPO, in subsequent exhibitions will be realized and other solutions based on Microsoft Tag, where visitors can take flyers to exhibitors in digital form directly to mobile and / or email, to take part in various promotions and even buy their ticket.