Study: Doing business in the digital age

This study identified the key technological trends and carried out a comparative analysis of national strategies and private initiatives to encourage digital entrepreneurship in the United Kingdom, Sweden, Germany, Silicon Valley (US) and Singapore.


  • an in-depth analysis of new technological trends (social, mobile, analytics, cloud, and cyber solutions) and how they shift the current business paradigms;
  • a pan-European vision to accelerate the transformation of the business landscape through the development and smart use of new digital technologies in order to increase growth and create employment;
  • 'Five pillar' objectives: an analysis of five key challenges for the EU and a set of concrete policy recommendations at EU, national/regional level, addressed to the public and/or private sector. The recommendations cut across different policy areas, including boosting digital and entrepreneurial skills, leveraging the Single Market, innovation campaigns, awareness and mentoring, access to finance, crowdfunding, and reinforcing clusters.

The study was based on analysis and workshops organised with key stakeholders, including digital entrepreneurs, traditional industries, NGOs, Member States experts and analysts, as well as on a interviews with policy officers from Member States and the Commission.



Business Sector