Call for proposals COS-WP2014-3-15.02 – Maximising synergies between tourism, high-end and creative industries

Cooperation project to develop and/or promote a European cultural route around luxury goods (pilot phase)

The objective of the present call is to support the development and promotion of one (new) European Route around one high-end / luxury product, to test the possibility of developing synergies between the tourism and the high-end industries at European level.

The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the low/medium season in a wide range of Members States:

  • perfume,
  • chocolate,
  • jewellery.

Eligibility of applicants

Applicants must belong to one of the categories mentioned in section 6.2 of the call and be active in the tourism, creative or high-end sectors, or any other field that is strictly related to the object of the proposal.

Applicants must be located in EU Member States and/or countries participating in the COSME programme under Article 6 of the COSME Regulation.

Proposals should be presented by consortia made of minimum 5 legal entities, covering at least 5 EU Member States or countries participating in COSME.
By way of exception, application may be submitted by one applicant, provided that: 1) it is formed of several legal entities complying with the eligibility, non-exclusion and selection criteria set out in this call for proposals, and implementing together the proposed action; and 2) the application identifies the said entities.

Eligible activities

Applicants are free to propose any kind of action in line with this call’s objectives such as: market analysis leading to the identification of a common theme related to the European cultural or industrial heritage; mapping of attractions/sites/destinations and tourism and cultural services that could be linked to the identified theme; identification of additional partners, key stakeholders and sponsors; business plan based on an analysis of the "carrying capacities" along the identified transnational product, networking, awareness raising, etc.

Any project directly or indirectly contrary to EU policy or against public health, human rights, citizen’s security or freedom of expression will however be rejected.

The expected result is the development and/or promotion of a European Route crossing over at least 5 Member States and showing key steps of the product’s value chain. The Route is expected to cover the historical and contemporary dimensions (how Europeans used to and are cooperating, competing, ...).

For instance, a Route around the European perfume heritage would allow tourists to get acquainted with the fragrance industry history, but also with its current value chain.

Producing exceptional perfumes with an international reputation requires indeed the participation of many actors across Europe for the collection / production of synthetic and natural aroma chemicals such as amber or rose oil; the design of perfume bottles and packaging; the compounding of these chemicals; .... The Route might therefore combine perfume museums, meeting with flower producers working for the perfume industry, company visits and meetings with their “nez” (i.e. the creative person who assembles scents to create perfumes).

Submission of proposals

The deadline for electronic submission is 16 September 2014 17.00 hours (Brussels time).
The submission system for this call will be available shortly and the link will be added on this page. The electronic submission reference for this call will be COS-TSYNER-2014-3-15.


Publication of the call: 16 June 2014

Deadline for submitting applications: 16 September 2014

Evaluation period: October 2014

Information to applicants: November 2014

Signature of grant agreements: January 2015

Starting date of the action: February 2015


Potential applicants should address questions related to the content of this call by e-mail to Only questions sent to this functional mailbox will be answered.

For full details, please consult the text of the call available below.


15 Jun 2014
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